Instagram has removed its timelapse video app Hyperlapse and looping video app Boomerang from the App Store. This removal comes after the company announced it would stop supporting the standalone IGTV app on February 28, 2022.
But why has Instagram killed Boomerang and Hyperlapse? We have some answers for you.
Instagram removes Boomerang and Hyperlapse apps from the App Store
Instagram’s Boomerang and Hyperlapse apps are no longer listed on the Google Play Store and App Store. The move indicates a shifting focus, as it follows Instagram’s announcement that it will no longer support the IGTV app.
However, unlike the two, the IGTV app is still available to download on the Google Play Store and Apple’s App Store. Boomerang and Hyperlapse have been around for more than six years; Boomerang first hit the market in 2015, and Hyperlapse debuted a year ago.
Why Instagram killed Boomerang and Hyperlapse
Instagram hit boomerang and hyperlapse not without reason. As a company spokesperson told The Verge.
“We have removed support for the standalone Boomerang and Hyperlapse apps in order to better focus our efforts on the main app.”
Also, both the apps seem redundant at the moment. Boomerang’s functionality, for example, is baked inside Instagram’s camera—which is constantly updated to include more features. In addition, Instagram will still support Boomerang in Stories.
And while there’s no Hyperlapse feature baked in inside Instagram, rapid improvements in smartphone camera hardware have further diminished the app’s relevance. The jury is still out on whether the company will incorporate Hyperlapse functionality inside the main app, so we’ll have to wait and see on that.
With both being knocked out, the company’s only remaining creative effects app, for now, is Layout, the functionality of which currently resides in Instagram Stories. As such, you can create collages on your Instagram story without the Layout app.
Instagram’s focus is shifting to the main app
Instagram’s main app has a lot going on, and it can be hard to keep track of all of its features and functionalities. The app used to be known as the photo and video sharing app but has expanded to include more and more features.
In addition to regular photos and videos, Instagram also has reels, an online shopping center, live video, and more. The launch of dedicated apps was meant to help the company keep the core app from bloating with additional features at a time when smartphones were no longer as powerful. With the phone being as powerful as ever, the Instagram main app with more features baked in is not a concern.