Podcasting is popular among professionals as well as the public. While some people devote themselves to shows full-time, others simply grow their businesses with podcasts, whether they take charge of broadcasting or get someone to manage the department.

No matter how you decide to run the program, there are many benefits to creating a podcast for your business. They can improve your customer relationships, conversion rates, positioning and more.

1. Podcasts are on the rise

According to podcast statistics from Influencer Marketing Hub, 41% of US listeners over the age of 12 watched on a monthly basis in 2021, while 28% of weekly listeners enjoyed four to five episodes.

Audiences also love having podcasts in the background while they are driving or working. So, your podcast doesn’t need to be complicated stuff that people should be focused on.

Simple news reports, product shows, or funny inside stories can reach all kinds of audiences every week. Once you’ve successfully hosted multiple podcast interviews, start inviting big celebrities and watch your ratings skyrocket.

For best results, it is important to keep track of trends and statistics. They can point to the most effective ways to attract people, such as broadcasting special features at specific times in the morning or evening when listener ratings are at their peak.

2. Strengthen Your Public Image

You can transform your business from a lifeless service to a brand in a heartbeat. Depending on the type of podcast you have, you can expect an improvement in your public image that increases its visibility and recognition.

First, listeners get to know your company’s voice, which can gradually share their perspective, ideas, and confidence in their field. On top of that, you can generate a more casual or professional public image. At the end of the day, people should consider you an accessible and reliable source of products, information, and entertainment.

Remember to invest as much in the quality of your show as its content. A good start would be to avoid common podcasting mistakes, such as ignoring sound quality, ID3 tags and calls to action.

3. Connect with Customers on a More Personal Level

Building customer relationships through podcasts isn’t just about broadcasting your company’s services and policies. Audiences need to feel a personal connection with your brand.

Get ideas from services like Pacific Content, which creates branded podcasts for major companies like Slack, Audible, and Dell Technologies. Many of its shows aim to help listeners relax and form a happy bond with the company behind the podcast.

Try a variety of podcasts that inspire your audience or invite them to interact with you. Q&A sessions are a great way to do this, as are episodes telling the stories of clients or professionals. Feel free to think outside the box.

4. A Direct Way to Share Information

If nothing else, podcasts are the easiest way to inform customers about new and existing products, special events you’re planning, or anything else you need to share.

Advertising and social media marketing can get a lot of attention, but it often comes at a cost or doesn’t work as expected. However, if you’ve got people tuned into your podcast, you can quickly share any details you want.

In addition to directly enlightening your audience, your business podcast has a good chance of persuading people to respond to the call of action, especially if you’ve built a strong relationship with them.

5. Podcasting puts you on popular platforms

Play your cards right as a podcaster, and you may find yourself working with the big names in the industry. Where you choose to launch your branded show affects your public image and how quickly you will assemble a loyal audience.

For example, YouTube is a viable platform for podcasts with visual elements, but it’s not the most professional route. Buzzsprout, on the other hand, is a popular website specifically designed for podcasting and can give your show the start it deserves.

From there, whatever effort you make to get your show into the limelight, your network can grow at the same time. Sponsors, other podcasters, and even contest winners are great for spreading the word.

Once you’ve gathered a large enough audience and position, you can try entering the new podcast network of Spotify or LinkedIn. Their reputation will really put your show and brand on the map while reaching a more specific audience.

All these platforms and methods open doors for your business to expand. With careful planning and smart moves, you can get more clients, partners and ideas for phenomenal projects.

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